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SMERF Sales Manager

Location:Salt Lake City, UT
Salary Range:DOE
Employment Type:Full Time

This position will selectively sell the SMERF market, as well as corporate, government and association markets in the interest of maximizing guest rooms and food and beverage revenue focusing on groups of 40 rooms peak and under. Position will be solely responsible for the Entertainment market - no matter the size. Position will service EMM size and Convention programs under the direction of the Director of Events and directly report to the DOSM.

Duties:Perform duties associated with SMERF and small corporate events.  Develop and follow a targeted action plan and update plan on a monthly basis. Develop, pursue and follow-through with business leads.

Create clients by providing prospects with complete and accurate information on hotel.

Determine client needs and possible objections; provide persuasive arguments to close the sale.   Negotiate rates to maximize revenues.

Develop positive working relationships with existing clients by anticipating needs and acting promptly to rectify any problems.

Practice effective revenue/yield management to include wise negotiation and booking function space, focused solicitation during soft occupancy periods and effective rate and price negotiation.

Consults with representatives of client group to plan details such as number of persons expected, display space desired, and food service schedule.

Have a comprehensive understanding of the property and its offerings.

Obtains permits from fire and health departments to erect displays and exhibits for serving food in rooms other than dining rooms. Maintain accurate and proper handling/records of catering and reservations books.

Comprehensive knowledge of market position, banquet and food and beverage revenues, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning. 

Be fully knowledgeable of competitive markets outside the area.

Be fully knowledgeable of the capabilities and limitations of the hotel and departments that may impact sales strategies.

Conduct site tours for potential clients. Attend trade shows. Develop creative marketing techniques.

Achieve and exceed individual and team annual goals as established by the annual Marketing Plan.

Achieve budgeted revenues and expenses and maximize profitability related to the sales department.

Maintain and correct procedures for credit control, financial transactions, and security of financial assets.

Promptly respond to and resolve guest requests, complaints, or questions in a courteous and timely manner.


Must have a minimum of 2 years in hospitality catering/sales management. High school education, 4 year College Degree and additional training and education preferred.


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