w Direct and manage all group sales activities to maximize revenue for the hotel.
w Prepare, implement and compile data for the strategic sales plan, month-end reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
w Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
w Recruit, direct, manage, train and counsel sales staff. Oversee departmental matters as they relate to federal, state and local employment and civil rights laws.
w Actively participate in sales presentations, property tours and customer meetings.
w Conduct/attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/ requested.
w Manage/direct all advertising, public relations and promotional activities.
w Implement sales policies and procedures as developed in the annual Marketing Plan.
w Establish priorities for all sales and marketing programs and projects.
w Achieve and exceed individual and team annual goals as established by the annual Marketing Plan.
w Be fully knowledgeable of the role of rooms merchandising as it pertains to overall revenue and to periodically evaluate, assess, and revise the parameters of the program.
w Achieve budgeted revenues and expenses and maximize profitability related to the sales department.
w Develop short- and long-term financial and operational plans for the sales department that relate to the overall objectives of the hotel.
w Participate in the preparation of the annual hotel budget.
w Increase level of guest satisfaction by delivery of an exceptional product through employee development.
w Maintain and correct procedures for credit control, financial transactions, and security of financial assets, see that PCI Compliance is followed as directed by hotel controller and or corporate directive.
w Respond and resolve guest requests, complaints, or questions in a courteous and timely manner. Hold subordinates accountable for same.
w Works closely with the DOC in meeting common goals, oversees the department for all established performances.